It was the grand opening of their new store, Sex Toys "R" Us. Clark and Pam were busy getting everything ready for their soon-to-be customers to be let in. It would be a store like no other. The dildos were all hung up, ranging from 5" to a foot and from thinner to thicker, to accommodate small pussies and those that needed more girth and length to be filled. Rabbits with their clit ticklers, vibrators, silver bullets and ass plugs, all displayed to their advantage. Sexy lingerie including babydolls, bustiers, corsets and negligees in animal prints, red, black and other enticing colors, some very sheer and some less so, were all available.

The establishment's BDSM section included paddles and whips, floggers, blindfolds, cuffs and other equipment that would satisfy the most diehard dominant/sub. Not to mention the leather garments befitting the best dressed Masters and slaves. Porn DVDs and sex magazines and digests were also on hand.

You might be asking, what will make this store so different? First off, proof of age is required to enter its doors. Why? That's very simple. At Sex Toys "R" Us, clientele will not only be able to buy sex toys but they could see them demonstrated. That's right, head to the back of the store and you'll find 2 bedrooms to be used for that purpose. They are situated parallel to each other, for more privacy for its occupants.

One, the more traditional room, has a large bed and some basic white furniture including a desk and bureau. Dildos, vibrators, wands are handy, ready to be used. A second room has a plaque attached on the front of the door. "BDSM Chamber" consists of a king-sized bed with cuffs attached to long chains. The wrist cuffs are closer to the top corners of the bed and the ankle cuffs near the bottom edges. The only thing needed is a submissive connected to them, which Pam and Clark are banking on. There are also fucking machines, a sex stirrup and some other hidden gems, and leather clothing for the ultimate dominatrix or Master.

Two employees were hired to display the equipment and show how they should be used, one male and one female. Janet and Sam were sales personnel at another franchise but this was the only location with live demos. Both were excited with their new positions, getting to actually sample the merchandise and each other. Two other sales personnel were hired to work upfront to help at the cash and serve people.

It was 9am and the doors were promptly opened to the public. Some questioned the owners about the new policy of showing their photo IDs but they all accepted it. It was that or not be allowed in and they were anxious to find out what this sex store had to offer. They were especially interested in the promoted "Sex Toy Presentations" with the slogan "See it work BEFORE you buy it". Pam and Clark spared no expense in making sure their unique store was heavily advertised on TV, radio and newspapers and of course on their internet site.

"How does that work?" was a common question.

"You see something you think you want to buy and if you want to see how it's used, take a number and wait. When it's your turn, you will get a brief demonstration by our staff at no charge," was the reply, not verbatim.

"You're kidding?" or "Really?" was the typical response. Some blushed and others smiled but it was obvious they were anticipating their turn, given most took numbers.

That first day, Pam and Clark, Janet and Sam were all quite occupied. Nobody was too surprised that many customers signed up for the demos. There was also no big shock that few women asked for one, that is until Brittany.

Brittany stepped up to the counter and in a rather shy tone asked Clark, who happened to be at the front, to come to the BDSM area. He obliged and followed her lead to see what she wanted to know. She stared at the abundance of items laid out in front of her and asked him how they are used.

"Could you please show me?" Brittany asked with a smile. Brittany was a young thing, barely legal but old enough to get in. She was a brunette with long hair that went past her shoulders. Her soft grin showed a perfect set of white teeth that would make a dentist proud. She was petite and svelte but with a little extra in her booty and tits to stir things up.

"Of course we could. Let me get Sam to help you," Clark replied.

"I would rather YOU do it," Brittany gave that look again. Sam was already busy in bedroom 1. Clark knew since he had looked for him a few moments before. The last thing he wanted was to lose a potential customer.

"Sure," Clark assured her that he would proceed. "Come with me."

Clark led Brittany to the BDSM room after alerting Pam that he had to help someone. She barely noticed since her hands were full with the crowd. Clark saw that there wasn't anyone signed up, when they arrived in front of the entrance. He had noticed the other had a long waiting line, as they had walked towards their destination. This room was free to use. Clark was glad since this meant there wouldn't be a rush. He was excited that he would have a chance to demonstrate the items on Janet. He signed the sheet to show it was now occupied.

Clark unlocked the door and they both walked inside. He was about to get Janet to help them since he was going to replace Sam, when Brittany sweetly asked, "Could you do it with ME instead? I want to try it with you." He felt flattered that such a pretty young thing was obviously turned on by him. He tried to act professionally.

"I'm sorry Miss," Clark said. "The way this works is our employees show you how our products are used. I am one of the owners of the store."

Brittany reluctantly agreed. "I understand, Master," she said naughtily. There was something in the way she said it, that made Clark's cock twitch. He reconsidered his stance. He didn't want to refuse her. He wanted happy customers and his prick was getting increasingly hard. He had never been called Master before and he liked the sound of it. The staff was thoroughly trained on the proper sterilization methods in case anyone had to use any of the toys/equipment other than Janet or Sam. He would clean off anything they used, after they were done.

"Alright, I'll make an exception." Brittany beamed when he spoke those words.

Clark had taken some lessons on how to use the BDSM equipment and the other merchandise they sold in the store. He read some BDSM literature and saw some porn on the subject. He wanted Pam and himself to be quite familiar with all of it, to be able to give informed answers when questions arose. This would be his first time ever being dominant. He and Pam were equals in the bedroom. They had never even broached the subject at home.

Clark locked the door. He had Brittany sit on the bed; her back was turned away from him. He removed his shirt and pants and put on the matching one-size-fits-all leather outfit that was in one of the chests. His muscular frame was clearly visible with the black vest unbuttoned. Clark's abs were well toned, thanks to his regular workouts at the gym they had in their house. He didn't look anywhere near his 41 years. His full head of thick black hair helped conceal his age as well. Clark's deep dark eyes peered at his first sub.

"Remove your clothes, slave," he ordered Brittany. He hesitated when he said the word slave. It didn't come natural to him yet.

"Yes Sir," Brittany eagerly agreed. She was unsuccessful at masking the excitement she felt. Brittany happily began to strip off her garments while Clark watched. Each time a part of her body was made visible to him, Clark's enthusiasm and thriving prick grew. When she was totally naked except for her stiletto-heeled shoes, he had her sit on the edge of the bed briefly. Her breasts looked perfect, luscious shape and lovely brown nipples. He could see her neatly trimmed hair on her mound.

He went to the drawer of the black wooden bureau and took out a Press Style Nipple Clamp. That was one of the items she had been looking at, when she asked for him to join her. Clark placed a clamp on each of her tits. Both breasts were held firmly by the contraption. He turned the device slowly at first, not knowing what her reaction would be and not wanting to hurt her. The more he turned them, the more pain it caused so he didn't want to twist them too much. Rather than what he expected, as Brittany screamed out for mercy, her arousal made her nipples grow firmer and longer despite its restraints. His prick was pressing against his pants, needing to be set free.

"Please Master, you're hurting me," Brittany pleaded. He ignored her pleas and further tightened them until they were as taut as possible. Down beneath her bosom, hung the jeweled chain that connected the clamps.

"Be quiet," he demanded. He was getting into his new role. He momentarily thought he saw fear in her eyes and was about to stop. It was then that he heard a slight dripping sound. Tracing the droplet on the ceramic floor to her wet labia, he knew he should continue. His hard-on kept pressing on his sheepskin slacks.

"You've been a bad girl, haven't you?" Clark's tone was tough and strict. He was enjoying controlling her.

"Yes I have been, Sir," Brittany said meekly, relishing playing the part of a helpless submissive.

"You do know what happens to bad girls, don't you?" Clark queried rhetorically. "They get punished." He went to the cabinet and took something out, hiding it from her sight. Brittany's eyes lowered. Clark joined her on the bed, sitting on its border.

"You need to get spanked. Bend over my knees, slave." Clark motioned to Brittany. As ordered, she got up from the side of the bed and faced Clark for a second. Obediently, she draped her hands over his lap. Her bare bottom faced upwards towards him and her tits and legs hung down on either side. Brittany's ass was well rounded. Seeing her rear and knowing what he was about to do to it, stimulated Clark's energized pole further.

Brittany experienced first hand what he had kept from her. Called the Ultimate Sting Slapper, its name derived from the sting the black leather laces causes upon impact, he began spanking her using it. The first paddling was on the gentle side and he thought Brittany giggled slightly. That spurred him on to hit her harder. She let out a yelp as he whipped her behind the second time.

"Not finding it so funny this time, are you slave?" Clark laughed.

"No Master, please stop," Brittany begged.

"I'm just getting started," Clark insisted, realizing he was having a great time. Here was this naked defenseless girl and he was her Master. Clark couldn't quite believe it. He smiled mischievously and swatted her bottom once again, with even more force. He continued spanking her buttocks until both ass cheeks were beet red.